Gone Beachin' Apparel Company emerged in 2013 near Grand Rapids, MI with the passion to design premium beach apparel for chicks and dudes around the world.

Founded by beachin' enthusiasts with an idea inspired by growing up near the Great Lakes in Michigan and living in Florida for a college program.

The company is expanding from shoreline to shoreline with the Gone Beachin' Salted and Gone Beachin' Unsalted lifestyle apparel lines. The heart of the brand is built from the beachin' enthusiast communities living adventures along the shoreline.