GOODWELL HAS A SIMPLE (BUT AUDACIOUS) MISSION
OUR GOAL IS TO MAKE IT EASY FOR CONSUMERS TO IDENTIFY GOOD COMPANIES TO BUY FROM.
We want consumers to spend their hard earned dollars with good companies. If we as consumers choose good over cheap, if we make it mandatory for companies to be good global citizens in order to receive our money, we can change the world. Since so much of the global economy is driven by consumer spending - We tell the market what we will and will not stand for every time we spend our money.
If we buy from companies who employ children, who pollute the environment, who pay below poverty level wages, then we endorse their behavior. If we refuse to spend our money with these companies they will have to change or die. Right now it is too hard to tell who is good and who is not. GoodWell's mission is to change that and make it easy for consumers to make a conscious VOTE every time we spend.