Steelo is a New York-based startup which has launched the Steelo iPhone application, available for free on the iTunes App Store. This app helps TV viewers discover and purchase authentic items seen on their favorite shows, such as clothing, jewelry, electronics, and furniture.

The Steelo app categorizes products by show, where selecting a show displays a scrollable list of products that have appeared on the show along with details including the brand, price, and a web link for purchase. The app also displays clear, detailed pictures of each product and has an upscale feel with its creative touches like in-house artwork and product descriptions.

Steelo was founded in New York City in 2013, with members currently based in New York and Toronto. Steelo’s mission is to connect fans with the items that make their favorite shows so memorable.