GrassrootsROI uses innovation to use the internet as a new platform for economic development in communities, whether in developed countries or in developing countries.  It does so by:
- lowering traditional economic barriers.
- offering new models.

It addresses isolation issues - such as distance and time factors - and shows how the digital environment has changed the rules of engagement to allow for new commercial activities that smaller communities can use for local economic development.

Its website grassrootsROI.com invites the sharing of ideas and creative solutions that may be facilitated by this new economic platform.