GreenHotelWorld.com provides Eco-conscious Travelers a Booking Platform that Searches and Filters more than 8,000 Green Hotels Worldwide based on their Certified and Verified Green Practices. In addition, the platform proposes 124,000+ low cost guarantee non-green hotels that are rendered Carbon Neutral for travelers through a free integrated service that offsets CO2 emissions created by hotel stays.
Through their recent partnership with TripAdvisor, GreenHotelWorld has integrated green hotels included in the TripAdvisor GreenLeaders Program and now boasts the largest collection of certified & verified green hotels to exist on one hotel platform.
International tourism contributes directly to 5% of global CO2 emissions. Of this, hotels account for 21%. One overnight hotel stay produces an estimated 20.6kg of CO2 emissions in “non-green” hotels, this is called a CO2 footprint (UNWTO : United Nations World Tourism Organization). GreenHotelWorld commits to offsetting 26.6kg of C02 emissions for overnight hotel stays.
“There are many green hotel certification labels with different focus, quality and credibility out there,” said Robert Boer, founder of GreenHotelWorld. “Our Green Rating algorithm helps the eco-conscious traveler to search and filter through these labels and select hotels based on their certified and verified green practices.”
At GreenHotelWorld.com, customers can filter search results by a hotel’s verified green practices such as the protection of the environment, social responsibility, support for local economy and/or preservation of cultural heritage.
GreenHotelWorld has systemized the standards introduced by the Global Sustainable Tourism Council (GSTC) to determine its green practices categorization. The GSTC serves as the international body for establishing and managing standards for sustainable tourism and is recognized as the accreditation body for green hotel certification labels.
“We aim to educate and empower our customers to be part of the transition to a sustainable economic model. Why should the consumer pay to offset the carbon emissions of a service sold to them by a travel company?” said Willem Blom, cofounder and head of Business Development and Partnerships. “We try to educate our customers as to what green travel really is; we inform our users about specific green credentials hotels have, how to find the greenest hotels, and become part of a transition to a Green Hotel World!”
GreenHotelWorld has partnered with myclimate, one of the world’s leading providers of voluntary carbon offsetting measures, to calculate and offset the CO2 emissions of user bookings. “At the end of each year, myclimate will audit our bookings and determine if we have compensated sufficiently based on our estimated average of 26.6 kg per overnight stay”, said Robert Boer. “We are really happy with the projects myclimate has selected for us in India, Kenya and Nicaragua because they combine CO2 offset with poverty alleviation”.
“Our goal is to make green traveling the new status quo and that next to location, price and availability, the hotel’s green practices become as important”, said Jonas Casanova, who leads the Technology team at GreenHotelWorld. “We want to appeal to all eco-conscious business and private travelers in the world to become our ambassadors, fans, followers and customers to make this green impact together.”
GreenHotelWorld BV was founded in 2014 in the Netherlands by Robert Boer and Willem Blom. After 10 years in the banking industry, Robert quit his Senior Manager position at a big4 consultancy firm in Switzerland, to dedicate himself full time to GreenHotelWorld. Willem is Founder and Managing Partner of an online marketing agency, Expand Online, in the Netherlands, a winner of the Deloitte Fast50 and FD Gazelle Awards as the 2nd fastest growing company in the Netherlands.
Both founders are driven by their strong belief that greening the travel industry will accelerate the transition to an economy based on both sustainability and profitability.