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For any business owner, advertising and marketing methods may be of the essence for growth. There are various advertising mediums, but some may work better than others. Of course, all this depends on the product and demographics of the people you are trying to reach. If you focus on reaching a wider audience, then transit advertising can be one of the marketing mediums you can explore.
But first, what's transit advertising?
It refers to ads placed in or on modes of public transport or in public transportation areas. This advertising approach allows placing ads on the sides of taxis, trains, buses, subway cars, and bus stations. These advertising medium objectives are to reach passengers and create awareness of your brand to them. Transit advertising is split into two varieties:
Indoor-This are advertisements put inside a vehicle and transit shelters. It can be stationary advertisements such as leaflets, boards, posters, and video and audio advertisements.
Outdoor-This are advertisements put on the outer part of automobiles and transit shelters. It's split into onboard and roof advertising.
Roof advertising is positioned on the roof of a vehicle, and on board, advertisements are positioned on the back, lateral sides, or vehicle's front.
So why should you work with Movia for your transit advertising?
We help reach the right audience for you.
Our company works hard to ensure our clients are satisfied. When doing transit advertising for you, we will assist you in retargeting the audience you want. It's done through your demographic criteria, online behavior, and site. You will get great results from meaningful contact with the audience, more traffic, and brand recognition.
We help pick the right route for your campaign.
Marketing needs to be well planned. After identifying the audience, you want to target; we pick a strategic route for transit advertising. We target routes such as leafy suburbs neighborhoods, densely populated urban centers, and rural roads. If not, we contextualize your message by selecting industrial, commercial, or retail spaces. These spaces include convenience stores, gas stations, and grocery stores.
We provide results at a minimum cost.
Unlike other advertising mediums, truck-side ads have the lowest cost per thousand impressions. This is because we combine it with our mobile retargeting technology to give you value for your money. This makes it the most worthwhile way to ensure you reach your audience conveniently.
We make use of beacon analytics.
At Movia, we are dedicated to ensuring you have the best experience and results. We have unique onboard beacon technology on every vehicle to know who spearheaded your campaign and where. Our available online analytics dashboard provides you with all the stats to help you gather insight. In addition, you can check the success of your campaign in real time whenever you want.
We ensure Optimization and conversion.
At Movia, we help to optimize and make a conversion. You can track your ROI by using the data collected. It includes audience engagement, click-through rates, conversions, impressions, and more. Our unique ability to maximize the return on investment has made clients take advantage of it.
At Movia, we offer the best services to our customers. We ensure you reach the right audience, increase conversion rates, and pick the right route for your campaign at an affordable rate. You can visit our website for more information on transit advertising.