Established in 1959, Pleasant Travel Service was built from a vision by Ed & Lynn Hogan. Known as Mr. Hawaii for many years, Ed Hogan, Chairman of Hawaiian Hotels & Resorts and founder of Pleasant Holidays, the largest tour operator serving Hawaii, was a pioneer in putting Hawaii on the map as a tourist destination and for promoting travel to the islands.

For over 50 years, the Hogan family has been making Hawaii vacation dreams a reality for more than 5 million people. His business ethics and high standards have resulted in the creation of a company known for its honesty and integrity.