About |
Hey Quitter is a UK-built mobile app designed to help people quit vaping and stay nicotine-free for good. Combining behavioural science, self-hypnosis, and gamified progress tracking, it transforms quitting from something stressful into something rewarding and achievable.
The app guides users through a 30-day journey that blends mindset training, hypnosis-based cravings rewiring, and daily motivation, turning each milestone into a real-world reward such as discounts and vouchers from partnered brands. After the first month, users continue to earn rewards and encouragement for staying vape-free.
Founded in 2025 by Kate Krekis, a London-based product marketing and growth strategist, Hey Quitter was built entirely by a solo founder using an AI-driven stack of tools and agents to design, develop, and market the app. Kate previously worked with start-ups, celebrity brands, and industry leaders including a wellness app co-founded by Gwyneth Paltrow and global retailer Toys R Us.
With youth vaping rates in the UK more than doubling since 2021, Hey Quitter aims to help a new generation break free from nicotine using science-backed tools and modern habit design. Its mission is to redefine how we tackle modern addictions by combining behavioural science, gamified wellness, and technology to make recovery accessible, engaging, and built for the next generation.