Hi Merit

What you should know about Hi Merit.

Hi Merit is a joint venture formed from Blue Planet Marketing and SentConcepts. The combination of these two companies brings almost 50 years of experience  across numerous industries and a skills sets across traditional and digital media, marketing, PR and communications. With consulting and marketing expertise, Hi Merit is able to zero in on the gaps and opportunities and assists your business reduce waste, improve efficiencies, and grow revenue.

Hi Merit primary duty for you is to consult and with your help determine what the goals and objectives are. Once we can determine these together, Hi Merit will  combine organization change methodologies, 6-Sigma, training and consulting, with the strengths of media, marketing, PR and digital expertise to achieve results. We focus on creating strategies that help your business operation, reduce expense and achieve your revenue goals. Strategic in planning and tactical in execution, you can depend on Hi Merit to help grow your business.

Our main goal is to help you integrate communication through the entire customer life cycle – awareness, engagement and conversion strategies that produce  measurable success, and loyalty and retention strategies that continue to provide customer value. We don’t reinvent the wheel, we simply leverage your existing business model and processes that accelerate through the change curve to get results. When necessary, we design and develop needed processes and tools to implement strategies which will ensure your business survives and profits.

We have the bandwidth to work with legacy IT systems, as well as, integrate the latest databases, analytics, reporting tools, Internet “listening” tools,  and mobile applications.  Through the change curve we establish a transformation plan for internal and external stakeholders, ensuring the company culture is moving in the direction established y leadership.

If you don’t have one, we can develop a marketing plan specifically designed to help you grow. These communications, PR, marketing, digital, media and other strategies are integrated into your business to create a highly visual brand that is recognizable and leads to website visits and conversions and storefront visits

Some of the strategies which might be implemented for you include:

   Road Map
   Management Control Plan
   Quality Management System
   Action Plans
   Leadership training
   Strategic planning
   Team building
   Social branding
   Ad placement
   Cause marketing
   Website build
   Mobile strategy
   Paid advertising
   Paid click campaigns
   Personalization
   Advocacy
   Social Media Moderation
   On Page SEO
   Off Page SEO
   Directory capture
   Link building
   Channel Management
   Cross Channel Management


Advertising is about multiplying your brand until awareness penetration becomes a household word. Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to an offering, although political and ideological advertising is also common.

In Latin, ad vertere means “to turn toward”. The purpose of our advertising should be considered a joint effort with your company to position or re-position your company given all facets of advertising at our disposal. We employ strategies spanning traditional media, to the newer form of advertising in the digital space. Advertising messages may include mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertisement such as billboard, signs, or banners, or direct mail, periodical print, blogs, posts, tweets, pictures, video, streaming, mobile, website or text messages.