About

Blaire Borthayre is a Mexican American consultant in the field of Hispanic Marketing.  She has written four industry specific marketing books focused on assisting businesses reach and serve the Latino market.  Ms. Borthayre is a graduate of the Hispanic Communications Marketing program at the University of Florida.  She is often quoted and interviewed in the media to include the New York Times, NBC, CBS and National Public Radio.

Blaire offers on site training, consulting and webinars to help businesses understand the cultural approach to reaching U.S Hispanic consumers.  Her clients have included Liberty Tax, Jackson Hewitt, Circuit City, Burts Bees and Nationwide Insurance.