• Different icons symbolize the type of soils in each wine category.
• The composition of the stratums, levels and altitudes of the different plots in the vineyard correspond to the provenance of the Young, Roble and Crianza wines, as well as Verdejo (Rueda) from Viña Gormaz.
Soria, November 2019.- Viña Gormaz, one of the brands part of the Viñedos y Bodegas Gormaz family, from Ribera del Duero, launches a new image that represents two significant differences in the province of Soria, which are the altitude and the composition of the soil. With this change, the winery highlights the differential value of the territory by indicating the differences in comparison with other zones: the altitude of the vineyards, the typicity and the composition of the soils, as well as the traditional working production in the land based on the age and the cultivation characteristics of the vineyards.
At the essence of respect, the rythym and the life cycles that the nature gives are essential in the production of Viña Gormaz. Those reinforce a solid image of the dedication to the vineyard and the production of the wines to keep them loyal to the terroir. In this new design, the interpretation of the stratums of the soil plays a very important and main role. Through icons assigned to each type of soil, Viña Gormaz expresses a set of textures and sizes that identify each wine with the different types of terroir they are composed.
In this way, in a dare and minimalistic design, sandy soils, clay, and pebbles textures are mixed in order to represent in the label the mix of soils from Soria. The concept of the terroir is valued in Viña Gormaz with the identity, character and expression of the main variety, Tinta el País (Tempranillo) in this area.
Viña Gormaz, the details of the label
The new labels of Viña Gormaz Young, Roble, Crianza and Verdejo have in common a design in relief, which trough the sense of touch emphasizes the characteristics of the soils of the vineyards where they come from. The Young is distinguished by sand and silt, which reflect the character of the tempranillo expressed in the terroir. The Roble, thanks to the mixture of clay and sand with a low amount of silt is the ideal combination for the development of the vineyard with this variety. The elegance and structure of the Crianza is reflected in a black background which highlights the sum of sand, clay, rolling stones, minerals and multiple factors that enhance the aromas and the character of this Tempranillo with very low yields.
The Viña Gormaz family is completed with a white wine from D.O. Rueda produced by Bodegas GarciGrande (also part of Hispanobodegas). The image is inspired by the characteristics of the Verdejo variety, as well as the composition of silt and clay bottoms soils that give rise to this fragrant wine with a varietal character typical from its area.
About Viñedos y Bodegas Gormaz
Founded in 1972 with a long track record in the region, Viñedos y Bodegas Gormaz is part of the founding group of 12 wine producers to receive an official Certificate of Origin in 1982. It is part of Soria, a province in Spain which is characterized by its Mediterranean-continental climate, extreme altitudes of 900m for grape cultivation, and a very particular rural environment. The winery currently has 232 hours. of vineyard distributed in more than 1,000 small farms grouped in about 70 plots. It is one of the longest living areas in the country, with an average age of 65 years, with 70% of the vineyard aged over 80 years. Viñedos y Bodegas Gormaz has the vegan certification (12 Linajes Reserva, 12 Linajes Finca los Arenales and 12 Linajes Grano a Grano). Moreover, the winery has limited edtition wines, which have been produced manually (12 Linajes Finca los Arenales y 12 Linajes Grano a Grano) and wines recognized worldwide such as 12 Linajes Reserva, which recently has received 93 points and “Editor’s Edition” by the American magazine Wine Enthusiast, or 12 Linajes Grano a Grano, which has received 93 points in the last edition of Peñín Guide.