House of Daadi

House of Daadi is a food-focused brand rooted in traditional Indian preparation methods. The brand works with time-honoured processes that prioritise how food is made, rather than relying solely on labels or certifications.

A key focus area is traditionally prepared ghee, where methods such as slow churning and gradual heating are retained instead of industrial shortcuts. These processes are inspired by practices historically used in Indian households, where food preparation was closely tied to seasonality, sourcing, and mindful consumption.

House of Daadi operates with an emphasis on small-batch production, process clarity, and consumer education. Rather than positioning itself as a mass-market brand, it aligns with a growing segment of consumers seeking transparency, traceability, and a deeper understanding of everyday food.

The brand reflects a broader shift in food culture, where interest is moving away from purely label-based claims toward an appreciation of traditional methods, ingredient integrity, and responsible production.