Each year the profits from our event will be directed to a different initiative that ultimately deals with the hungry, the poor, the impoverished. All this is geared toward a global initiative of over 200 countries established at the September 2000 United Nations Millennium Summit, with a goal of reducing extreme poverty in half by the year 2015. World leaders agreed to set time bound and measurable goals and targets for combating poverty, hunger, disease, literacy, environmental degradation and discrimination against women. They are now known as the Millennium Development Goals.