Hypno5ive promotes, visually designs and develops online and social media marketing plans for the industrial, ebm, darkwave, gothic and alternative music audience. Since 1988 he has written music reviews, published his own magazines, and developed online presence. Hypno5ive maintains his engagement in the music industry furthering communication among promoters, bands and music events organizers in Europe and the U.S. as well as providing music news and reviews.