Aga Moodley, a stylist who set up her company ‘I A.M. the Brand’ 5 years ago, believes that a person’s look affects and reflects their personal, professional and social life. The philosophy behind ‘I A.M. the Brand’ is that each woman is unique, with their body shape, personal tastes and personality culminating to create a brand that is enhanced by the clothing labels they wear but not defined by them.
Aga has styled a range of women and men, and by understanding the physiological and emotional reasons that many of her clients seek her help with, Aga gives them the tools and skills necessary to gain an injection of confidence, regain motivation and see the true value in themselves as part of style make-over sessions.
By combing formal styling training (Fashion Marketing Elective – ‘London College of Fashion’ & Stylist Course – ‘Style Me Academy’) as well as academic qualifications which include a Master’s Degree in Communication Aga has understood that to improve a client’s overall image they need to be looked at from the perspective of psychological and physical presence. This has resulted in Aga’s unique approach to styling which focused on the background personality characteristics of an individual and using this as a frame of reference when applying styling techniques with clothing. The end result is an approach to styling which differs from many fashion consultants who merely pick out clothes which act as a quick fix without empowering clients.