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About Blogging and iBrand

Blogging� The marketing tool of choice for some company�s, the virtual marketing lifeblood of other company�s. Every bit of information you can imagine ends up in blog posts on a daily basis. Much of the content in the average blog post is nothing more than a waste of time to the reader, but some of the content posted on blogs can be the perfect gems to the right reader.

The best part about posting to a blog is that it�s free and it gives your website lots of links back, which all of the search engines love to see.

The worst part about posting to a blog is that it links back to your website and search engines will link the blog post to your website forever (well for a really long time any way). Here�s the problem with most blog posts, they say a lot but don�t have anything to do (or say) about the actual service or product with which they represent.

It�s funny how much time business owners spend creating business cards, I know because I�ve been the guy trying to create �the perfect business card� that said everything about a company on a 3 inch card. Think about the amount of time you spent as a business owner creating your business cards, now think about the amount of time you spent on your last blog post.
Chances are your last blog post falls into one of these categories
� You didn�t read your last blog post, some one else wrote and posted it.
� You wrote your last blog post, but ran out of time and didn�t get to read it through 100%.
� You or the person who writes your blog posts add personal comments, like jokes or other non-pertinent information to your blog posts.
� You don�t have a blog.

Now ask yourself this; how many people are going to see your business card in a given month? Guess how many people might read your blog in a given month? Unless you stand in a public place (beach, mall, etc.) passing out your business cards to everyone who walks by, the failure rate for your return on investment (ROI) is going to be around 90/99% for a standard order of business cards.  Your blog can return a 10/60% ROI, and even if there is no immediate financial return on your blog post there is always a SEO ROI that can last for months and even years.

Shotgun advertising doesn�t work
For any business owner who has ever tried mail marketing (snail not digital) you know what waste of time and money it can be. If you take half the effort you would need to run a print ad campaign and put that effort into a blog campaign you would probably never send out another print ad.

The point is�
If your going to create marketing to promote your business, do it right. It doesn�t have to be expensive; it just has to be accurate and interesting. If you choose to blog about your company, spend some time and think about what your going to write about. Make it factual, pertinent to your products or service and keep it short, your writing a blog post not a specification sheet or book report. Make sure you add your company name, address, email, phone number and URL, people might actually want to contact you once they see you put some thought and time into catching their attention and giving them some relevant information about a topic they found important.