Icon Tire LLC, located in Portland, Oregon is a tire development, branding, and marketing company whose mission is to bring top tire technology to drivers at an affordable price. Icon Tires recently introduced "Visual Tire Performance Indicators" (VTPI) to the market, patent-pending technology that helps drivers see the performance wear of their tires through color-coded indicators.

VTPIs help drivers easily see the need for maintenance and replacement related to tread depth, inflation, alignment and rotation.

Icon's team is currently at work developing and manufacturing additional tires with high-end features to introduce to the market.