Idiom Strategies

Idiom Strategies is the marketing consultancy of Christine Fife. After years of working both in-house and as a consultant, with startups and global enterprises, and in business-to-business and consumer markets, as well as for-profit and non-profit companies, I came to several realizations:

  1. People don’t believe marketing messages or sales pitches.
  2. People don’t care about vendors or their products—they care about finding ways to address their own problems and needs.
  3. On and offline market conversations heavily influence purchase decision-making.
  4. Individuals can benefit in their careers by using marketing tactics to promote themselves.

With these thoughts in mind I started listening to marketing industry experts, talking with professional peers and extrapolating information from the marketing industry market conversation. What I discovered was that the marketing industry had been missing the conversation boat!

With so much information readily available and the entire world ready to share their experiences and take advice from others the timing was right for an advanced type of marketing—marketing that participates in the conversations that are going on. In fact, even though I have years of professional marketing experience behind me, I don’t think of myself as a marketer—I’m a Conversationalist.

Now I help businesses and companies achieves goals and discover new opportunities by connecting them to other people in the market conversations, teaching them to participate and draw on all the benefits and advantages that brings and coach them on engaging with the right people, in the right places, at the right time to achieve their goals.