About

Impish Lee began as a small handmade lingerie line sold on Etsy. After being discovered by Urban Outfitters, Impish Lee stepped into the world of wholesale with the retail giant. While fruitful, the sisters came to see some major implications with the fashion industry, both from a manufacturing standpoint as well as from the consumers’ standpoint.

“As a brand in the fashion industry, our job as the designer is to predict what it is that you, the customer, would want to buy. Even if we are right on trend, and produce beautiful designs, we are still making a gamble. What this inevitably results in is some amount of returned or unsold product; excess, and wasted dollars. And for the customer, it’s a never-ending search for something that fits, is comfortable, looks good, is the right style, the right colors etc… Exhausting! So we decided to solve a whole bunch of problems in one fell swoop.” Noelle

As the first-ever customizable lingerie brand, Impish Lee puts the control back in the shopper’s hands. With Impish Lee’s online design platform, the customer can easily create an unlimited collection of underpinnings made just for them. The made-to-order process enables Impish Lee to remain a lean company that passes the savings onto the customer with a one-of-a-kind garment at a ready wear price point.