IPD is one of the largest, privately-held automotive solutions companies in America specializing in direct mail, business development, advertising, database management, printing, fulfillment, premiums, incentives and lead generation.
For over a decade now, franchised dealerships across the country have counted on us to produce integrated marketing solutions that generate traffic, qualified leads and consistent increases in high-grossing unit sales. In addition to a history of boosting new vehicle sales, IPD has built a solid reputation in the Special Finance arena by keeping credit applications coming in and appointments showing up as a result of our turn-key Secondary solutions. As a volume leader, we have the ability to offer products that are exclusive to our inventory and unique in the marketplace. With so many options that have been time-tested and dealer-proven, IPD is your most logical choice for guaranteed success!
PRIMARY MAIL IPD has a full scope of proven traffic building products aimed at your primary finance customers.
SECONDARY MAIL PROGRAMS IPD’s true “niche” is with your sub-prime customers. Our multi-faceted programs allow you to target exactly the beacon scores you want.IPD’s secondary programs give you complete on-line lead tracking capabilities. Our BDC will be setting appointments for customers to come into your dealership with the “stips” you will need to deliver that customer.
BEST QUALITY DATA AVAILABLE Our credit score lists are pulled directly from a major credit bureau website. All data is refreshed and merged with the National Change of Address Registry every 21 days.
BUSINESS DEVELOPMENT CENTER We have a truly professional BDC that is over a dozen people strong, working two shifts per day from 8:00am to 11:00pm. This allows us to reach customers regardless of the time zone they are in, with full live in-bound and out-bound capabilities.
ACCUR@LEADS The absolute hottest and freshest leads available with customers that are 100% in the market to buy an automobile. Accur@Leads are downloaded daily and they include a first-class letter sent out daily. Our BDC will call and set appointments. We also “spiff” the customer a $50.00 gas rebate card if they keep their appointment.
LENDER PROGRAM IPD has teamed with a nationally recognized direct lender to help with the customers you can’t get bought. They will buy 120% of NADA retail on used or 120% of MSRP on new without any “vig’s”.