The name ‘Ishhta’ is a Sanskrit word that means ‘of all the desirable things’. Ishhta is the online store that presents a wide range of fashion jewellery. The brand’s vision is to the present their clientele that perfect jewellery that assist them to make a mark in the arena of fashion and make a fashion statement. The range assures the best quality trendy jewellery at reasonable prices. Ishhta is a unique integration of modern with tradition. The design of Ishhta makes it a point to retain the flavour of traditional charm with the special emphasis on jewellery art of kundan and polka along with contemporary fashion jewellery online in India. Ishhta have other categories that are collection of alluring jewellery of pearl, American diamond, beads and gold plated jewelleries. They are pioneer of the costume Jewellery online too. This store makes it a point that the shopping in this store becomes memorable for the purchasers so that they come back time and again.