Ismail Sirdah owner of Lulu businesses has been in the promotion event industry for about 30 years and shows.

At Lulu Promotions, Ismail Sirdah began to promote the business through social media and email blasts. Before long, prospective clients were calling to book his services. The success of their promotional campaigns led to a variety of businesses, moving to Atlanta seeking Ismail’s assistance to promote their businesses.  The business would evolve to include music and entertainment ticket sales. Lulu promotions grew to become the number one promotions company in Georgia, within the Spanish and Latino markets.

In 2010 Ismail Sirdah launched an event using the Gwinnett Arena in Atlanta as their venue to promote Lulu Productions & Music. That event produced an audience of six thousand people in attendance. Lulu Promotions & Music began to grow exponentially proceeding that event. This organization has been thriving ever since.