Since 1985, ISM Inc. founder Barton Goldenberg and his team of seasoned professionals have guided best-in-class organizations in the successful planning and implementation of customer-centric business strategies and initiatives. Customers include AAA, ExxonMobil, Giorgio Armani, IBM, Jaguar Land Rover, Johnson Controls, Kraft Foods, Marriott, McGraw-Hill, Nike, PepsiCo, Samsung, Schlumberger,T. Rowe Price, and Zumba Fitness.

ISM’s signature “top-down/bottom-up” approach of integrating people, process and technology to ensure the success of customer-centric initiatives is widely recognized as an industry standard. Its solutions in the areas of CRM/Social CRM, Big Data Analytics & Insight, Branded Communities, Customer Experience and Channel Optimization are unique to each organization and focused on creating meaningful impact to the company and the customer.

Based in Bethesda, MD, check out ISM's Website at http://www.ismguide.com