To help improve the relationship people have with their dogs, The Academy for Dog Trainers, the Humane Rescue Alliance, The Bark Magazine, and The Pet Professional Guild teamed up to launch iSpeakDog, a global campaign and website designed to educate people about dog body language and behavior.

The website, iSpeakDog.org, teaches people how to figure out for themselves what their dogs are doing and why. The site breaks down the common behaviors shown by dogs that tend to frustrate their guardians (i.e. jumping up on people, chewing shoes and pulling on leash) and explains the different emotional states that can drive such behavior (i.e. growling and snapping is often a sign that the dog is scared).

By bridging the communication gap between people and their dogs, iSpeakDog has the potential to strengthen their bond and ultimately keep more dogs in homes.