About

THE COMPANY:
The “It’s A Habit!” Company, Inc. (IAHC) is a socially conscious startup corporation located in Los Angeles, California that is dedicated to teaching financial literacy and other empowering life skills and habits in a strategic manner (ie. both entertaining and educational) to youths of all ages, with a focus on young children and their families. To achieve this objective, IAHC has spent the last five years developing and testing a children’s character (Sammy Rabbit), messages, products and services. The result of those efforts is Sammy ... a rabbit with great habits! Simply put, Sammy is a wholesome, positive, multi media, multilingual message machine everyone can be proud to be associated with. Sammy's first and favorite great habit is to save money.

MISSION:
Globally provide children, families and organizations with strategic tools (ie. educational and entertaining) that encourage the multiplication of good habits, especially saving money.
Objective:
The objective of IAHC efforts is to make the American dream accessible to kids no matter who they are, where they come from, or what language they and their parents speak at home.
Slogan:
Changing Lives One Habit and Dime at a Time!