About

3Back Group combines doctoral level behavioral science with open source intelligence to provide deep, layered understanding of people and organizations around the world.

3Back professionals have conducted influence operations in 25 countries for both private and government entities by creating tailored, culture-specific strategies enabling leaders to make informed decisions, scale teams, and shape outcomes during critical times. We apply these methods toward talent acquisition, executive assessment and selection, fundraising, culture, communications, and leadership development.

Jason G. Halbert, PsyD is a behavioral scientist with more than twenty years of experience in the fields of persuasion, influence, assessment, and personnel selection. He holds a doctorate and two master’s degrees in psychology. He has applied his tradecraft as a technology executive, military officer, and judicial system legal consultant. Dr. Halbert’s career has exposed him to a wide spectrum of human dynamics in a variety of settings and cultures around the world. Dr. Halbert has made tremendous contributions to the technology industry, including scaling Snapchat from 100 employees to nearly 4,000 over the course of five years.

Zac Crush is an analyst and operational strategist with fifteen years experience supporting private companies and government organizations. Mr. Crush has applied his tradecraft as a military officer, government official, private contractor, and technology consultant. An expert in the fields of Intelligence Analysis and Operational Planning, Mr. Crush has designed and led impactful operations and influence campaigns throughout Europe, Asia, the Middle East, and the Americas.

Executive Profiles

Your leaders matter most, so endeavor to understand what matters most to them.

3Back Executive Profiles (ExPros) offer comprehensive insights into a professional's values, motivations and inclinations. Our researchers scrape all publicly-available data and activity on the internet. We create a condensed assessment and timeline of the individual’s personal and professional lives, linked to original data sources, revealing the core tenets and fabric of the individual – their passions, motivations, beliefs, leadership strategy, the way they perceive themselves and treat others, their influence and reputation within their industry, and other behavioral indicators. These profiles support assessment & selection, negotiation strategies, and behavioral analysis needed to assess company leadership.

Leadership Development

Great leaders exhibit an extremely high frustration tolerance, communicate effectively, and are indifferent to things that make no difference. They are formless and capable of connecting with anyone under any circumstance.

We provide executive coaching and thought partnership to affect immediate growth in the above areas. Our development efforts enhance a leader’s capacity to influence by revealing their unique psychological strengths. We provide insights related to building and managing highly kinetic relationships.  We also identify cyclical, maladaptive patterns of behavior that hurt morale and decrease overall effectiveness. Recognizing and honing these elements are vital in building relational currency required for influential leadership.

People Operations & Optimization

Make decisions anchored in data, not bias and hope.

Your ability to hire and retain essential talent will determine your company's success. Startups hemorrhage money on ineffective and overcomplicated recruiting processes. 3Back optimizes recruiting operations to reduce cost and provides detailed training to enhance interview effectiveness, deepen content discovery, and support negotiation strategies.

Lack of motivation and poor alignment to the company mission kills morale and delays product launches. We assist in creating mission-focused, highly aligned teams where professionals know and feel their efforts directly impact the overall success of the company.