About |
Jason Pickar is a VP Creative Director with two decades of experience turning commerce into culture through strategic creative leadership. Most recently at Publicis, Pickar led owned channel creative (app, web, CRM) and social campaigns that consistently exceeded performance benchmarks for major brands.
Pickar specializes in building high-performing creative teams, developing culturally relevant campaigns, and integrating AI tools to enhance creative workflows. With a Creative MBA from Cannes Lions School and 25 years of freestyle rap and improv experience, Pickar brings a collaborative, "yes, and" approach to creative problem-solving.
Recent projects include PostRPG.com, an AI-powered social post generator, and an AI music video reimagining Nelly's "E.I." His work demonstrates how creative directors can leverage emerging technologies while maintaining craft standards and cultural awareness.
Pickar is currently available for VP Creative Director and Creative Director roles at agencies and brands seeking leadership that understands both traditional advertising excellence and AI-driven innovation. Portfolio available at jasondotcom.com.