About |
Jacob "Jay" Adoni is a New York footwear and fashion entrepreneur. He arrived in the United States from Israel in 1976 at 17 and in 1978 cofounded L.J. Simone, a Long Island City handbag and shoe company, with his partner Lance Rubin. WWD reported that he hired Steve Madden as a sales rep at L.J. Simone, and Madden later named Adoni and Rubin among his early mentors.
In 1987 Jay Adoni was profiled in The Dynamos by Brett Kingstone (John Wiley and Sons). After Pentland Brands acquired L.J. Simone in 1993 he served as President of Pentland USA. He developed commercial real estate in Glen Cove and on Long Island, founded PLV Studio, the company behind Pour La Victoire and Kelsi Dagger, and has been involved with Modern Vice, known for shoes made in New York City.
Today Jacob Adoni works in his shoe factory in Brooklyn and runs a rare coin business. He built the original Brooklyn factory, his sons later relaunched the brand as Modern Vice, and he works there and consults for it.
Website: https://jayadoni.com