During a period during which other industries are progressing rapidly, tired beverage concepts have remained status quo, and Jivati is pioneering groundbreaking bold drink options for every occasion with fresh and organic ingredients.

Although the typical line of sparkling waters, hard seltzers, and alkaline waters seem run-of-the-mill, the Jivati difference is the ingredients, which enhance the products, distinguishing Jivati within the beverage market, and encouraging people to expect more, knowing that a healthier and more satisfying alternative has become available. The nourishing ingredients include: botanicals, adaptogens, terpenes, flavonoids. These ingredients – when added to sparkling water, hard seltzer, and alkaline water – represent a natural essence that the market has not seen to date. Selected to boost energy, focus. Unique flavors include acai lavender, lemon-blood orange, watermelon mint, mango ginger, cucumber lime, grapefruit vanilla, pear basil, melon strawberry and beyond. Jivati’s sparkling water, hard seltzer, and alkaline water are poised to land with a giant splash in the months and years ahead.

August 3rd, 2020 the crowdfunding campaign for Jivati is going live, and to join the Jivati movement and claim your first cases of the beverages before they hit store shelves, all you need to do is head over to the link below.
Check out the crowdfunding campaign to learn more about it!

For press inquiries, hi res images, interview requests, and more, please contact kathfleisch@gmail.com or call 305-490-5911 (Kat) and please visit the links below for more information. **PLEASE NOTE: WE CANNOT SEND SAMPLES OF THIS TIME, BUT IF YOU POST ON THE BRAND, WE WILL SEND SAMPLES WHEN THEY ARE READY AND YOU WILL HELP THIS BRAND COME TO LIFE!**

Instagram- @jivatidrinks

More about DevRaj Patel
DevRaj Patel grew up in a low-income household, which limited many opportunities. His dream of experiencing a fun lifestyle of traveling, shopping, fine dining, and entertainment was out of reach. In his late 20s, life felt a little more balanced and things started to look up. Shortly after, a series of unfortunate events spanning from a close family member receiving a life-threatening illness and the sudden passing of his father. The past four years were the hardest times he had endured, but he strived to remain positive for his family.

In 2019, he decided to create a company that reflects his attitude about life. Hence, why he chose the word Jivati as his company name. Jivati is a Hindu term derived from the old Indian language of Sanskrit. It means “to be alive.” He wasn’t born in India, but India was born in him, so he wanted to identify with his family background. Things started to align at this time as he realized his life goal was to help people see the silver lining. He wanted to enhance the lives of people no matter the occasion: work, travel, exercise, health issues, or non-stop partying. He says, “I was born in a country where dreams come true. So I already knew I was in a position to create something from nothing. It just came down to me tapping into my experiences and determining how I can create a positive reality out of it, which is how Jivati came to be.”