Launched in 1998 by a small group of men with nothing in common, Just Add Water, Inc. has grown to become a full service Post-Production facility and is located in mid-town Manhattan. Executive Producer Joe Defilipps, along with award winning editors and partners Enrico Madonna and Jonathan Levy, have created a little shop of creativity amongst all the clutter in NYC.

We create TV commercials, interactive content, corporate videos and more. We have been servicing the Advertising Industry and Corporate markets for over twenty years.
Our clients know us for our creativity, expertise, and reliability. We deliver over 400 TV commercials throughout the course of the year, each year.....flawlessly!
We take your project from start to finish and make sure it goes out to broadcast problem-free. And when the final project is not for TV we will deliver your finished spot for web viewing as well.
Behind the scenes we have the creative power and support of Avid Symphony, Autodesk Smoke for Mac, Adobe After Effects, as well as many other gadgets at our fingertips.
With a little imagination you know what we can accomplish!

Our facility offers the services of award-winning editors, Enrico Madonna, Jonathan Levy, Peggy Pardo, Mr. Francis Zucarello, Rob Cabana, and Scott Pelzel. Additionally we recently launched our Motion Graphics wing, headed up by Smoke Editor Taylor Vavra and Motion Graphics Designer Sarah Cortese.
In our bullpen, up-and-coming editors, Jason Diaz and Jessica Serrantes, are waiting in the wings.

For years Just Add Water has worked with the Advertising community creating impressive commercials for our clients. Oh, and speaking about clientel, here's a word from our sponsors:
Amtrak, AOL, AT&T, Bayer, Burlington Coat Factory, Dassault Falcon Jet, Fruit of the Loom, General Motors, Gillette, HSBC Bank, Lifesaver's Candies, Macy's, Mars, NFL,Nikon, Novartis, Oral-B, P&G, Pepsico, Pizza Hut, Sony, SPX, Victoria's Secret and others.

Whether our clients need to view work on the web, send motion graphics around the planet, or luncheon on fresh Japanese, Just Add Water offers 'Simple solutions for complicated times."