Newly formed tour operator and online travel retail company which aims to provide a quality service and pleasant online shopping experience.

The aim is to create an online department store for hotels, transfers, holidays, excursions etc. With the "Just Book Travel" brand throughout. The idea is simple. That when a customer arrives at the door he or she immediately feels welcome and free to browse. Each section of the business has it's own checkout system so that each customer can build the holiday to suit their own particular needs. The core of the business is already open with plans already underway to expand the brand to include other travel related products and services.

The sites will be interconnected, and the "Just Book" theme will be clearly visible to establish a feeling of security and continuity right across the brand.

My own personal aim is develop a trusted brand that is known for it's excellence in customer service and product quality.