About

Deepak Bisht, an SEO strategist with a background in computer science and web development, has been closely tracking this transformation. With experience across Indian and international projects, he has observed that visibility today extends far beyond classic keyword rankings.

“Search is no longer just about appearing on page one,” Bisht explains. “It’s about being understood well enough to be included in AI-driven answers and summaries.”

AI Overviews and conversational search tools are increasingly shaping how users interact with content. Instead of clicking through multiple websites, users now receive direct responses, summaries, and recommendations generated from multiple sources. As a result, content must be structured, contextual, and intent-aligned to remain discoverable.