KiddyPlay is an online toy shop based in the UK that specializes in creative toys, games, puzzles, jigsaws & activities from Melissa & Doug, Orchard Toys and other manufacturers that aid the learning, development and education of young children.

KiddyPlay was setup by Audrey Wyatt, a Childminder with a passion for giving children the best start in life by promoting learning and education through fun and play.

KiddyPlay aim to provide toys, games and activities that meet the following criteria:

* Fun - so children enjoy themselves (and adults can too!).
* Educational - by teaching children skills such as numeracy, colours, sorting, shapes, telling the time and role playing.
* Quality - products you know are durable and will last.
* Competitively Priced - so you are getting the best value for your money.