Digital PowerSports is the creator of TRADE CYCLE® the powersports and RV industry's first and only patent-pending online trade-in evaluation tool which assists dealers and manufacturers in significantly increasing their website lead conversions. They recently added RideItNow, Powersports First Real-Time Payment Lead Conversion Technology.

Digital PowerSports works with powersports dealerships throughout the U.S. that currently includes the following brands: Harley-Davidson®, Indian Motorcycle®, Victory, Polaris, Slingshot, BMW, Ducati, Triumph, Honda, Yamaha, Kawasaki, Suzuki, KTM, Aprilia, Moto Guzzi, Vespa, Star, Can-Am, Arctic Cat and Sea-Doo dealers. Over 20% of the dealers in the DealerNews Top 100 have doubled their website lead volume by using TRADE CYCLE®.

TRADE CYCLE® is also applicable to OEM websites and will make a significant impact on converting website traffic to leads for the OEM's dealer network.