Lisa "Lele" Sadoughi launched her eponymous jewelry collection in 2012, with a tremendously successful category expansion in 2018 consisting of jeweled headbands, bags, and a home collection. Her bright, personality-packed designs, including her signature hand-mixed acetate floral earrings are maximal, colorful, and unabashedly feminine. Now in its seventh year, the company has grown with the support of more than 75 global retailers including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Nordstrom, ShopBop, Revolve, ModaOperandi, amongst many others. New added categories are launching in the coming months including Sunglasses, Summer of 2019.