About

Licensing Matters Global (LMG) is a global brand management and licensing agency founded by licensing industry veterans. LMG uses key consumer insights to design high performing consumer products and retail programs, worldwide. LMG strengthens a brand by unlocking its equity and deepening the relationship with its most important partner, the consumer.  Our services include:

Out-bound/In-bound licensing services for licensor, brand, and manufacturing clients:

• Feasibility Study & Program Assessment
• Consumer Insight Evaluation
• Creative/Campaign Development
• Business Planning & Economic Modeling
• Retail Planning & Development
• Marketing Activation
• Gap Analysis
• Licensee Prospecting, Selection, & Bid Management
• Product Development
• Contract & Royalty Management
• Collection/Licensee Audits.
• Sourcing & SCM
• Quality Assurance & Quality Control
• Sourcing & Distribution Partnership Selection

Direct-to-Retail Programs:

LMG is one of the few agencies that offers comprehensive retail management expertise. Our team has deep category experience in creating and implementing lucrative direct-to-retail and licensing programs, products ranging from food and beverage, fashion, sporting goods, and even precious metal jewelry.

Consulting Services:

Through responsive consultation with brand owners, retailers and manufacturers, we strategize how to use brand development and brand-extensions to optimize a brand’s evolution. LMG brings decades of brand wisdom and campaign execution to its clients, having pragmatic, concrete knowledge of the field avoids gambling, plans for risk, and produces authentic products that generate significant profit.