Life & Pursuits is a social mission to spread health, happiness and harmony in the world. It has been founded by Harvard alumnus, Mudit Consul, with the vision of creating a natural, safer and toxin-free world for children. The organisation calls itself 'People Against Toxins'. It offers India’s only ‘certified’ organic baby and family care products based on the proven wellness science of Ayurveda. Our products are certified by USDA (USA) and NATRUE (Europe), the most stringent and reputed organic certification programs globally.