About

LifeLoong Therapy is a culturally attuned therapy practice founded in Hong Kong by Jen Loong-Goodwin, a therapist who specialises in childhood trauma, Mother Hunger, and intergenerational healing within Asian and diaspora families. The practice grew out of Jen’s deep commitment to helping individuals and families navigate the complex layers of cultural upbringing and blockers to emotional expression, particularly in families who straddle multiple worlds.

With a background spanning China, Canada, HK, Indonesia, Japan and now Singapore, Jen brings a rare lens to her work: she understands firsthand the internal tug-of-war many Asian children and parents experience, between heritage and modernity, emotional openness and cultural restraint, and belonging and otherness.

LifeLoong Therapy was created as a gentle response to that tension, offering a space where language, legacy, and emotional literacy can co-exist. Jen’s work centres around:
    •     Supporting cross-cultural parenting and children of mixed-heritage backgrounds
    •     Guiding clients through intergenerational trauma and emotional repair
       •.      Supporting adult daughters navigating performance anxiety and Mother Hunger
    •     Helping families integrate both traditional values and modern emotional language
    •     Advocating for mental health practices that honour cultural nuance

In addition to her 1:1 and group work, Jen regularly speaks on culturally sensitive topics for Asian communities and has developed public resources, workshops, and psychoeducational content grounded in both science and storytelling.

Why LifeLoong Therapy Expanded into Children’s Media

The idea for Long Long Tales came directly from Jen’s own parenting journey. As a mother raising a multilingual, mixed-heritage child, she found herself unable to locate story-based media that honoured Chinese culture in an emotionally aware, developmentally appropriate, and bilingual way.

Rather than defaulting to U.S.-centric or China-only content, which often lacked cultural nuance or was too academic, Jen drew on her therapeutic expertise to create something more meaningful. Long Long Tales became an extension of her therapy work: not just to teach children what a tradition is, but why it matters, how it feels, and what values it holds.

Through LifeLoong Therapy, Jen continues to engage with parents who are navigating their children's identity formation — especially those from multilingual, multicultural, or mixed families. The YouTube channel complements that mission, giving families a tool to connect across generations and across cultures through playful yet intentional storytelling.

Unique Approach

What makes LifeLoong Therapy stand apart is how it blends:
    •     Clinical understanding of child development and emotional regulation
    •     Narrative and visual storytelling that resonates with children and parents alike
    •     Cultural humility recognising the diversity even within “Asian” identity
    •     A willingness to co-create with parents, educators, authors and children

By bridging mental health, identity work, and cultural storytelling, LifeLoong Therapy is not only helping families heal; it’s helping the next generation grow up more grounded in who they are, where they come from, and how they feel.

To learn more about the practice or collaborate on cultural-emotional projects, visit:
Website - www.lifeloongtherapy.com
Email - hello@lifeloongtherapy.com
Instagram - @lifeloongtherapy

To experience cultural storytelling:
www.youtube.com/@longlongtales