Founded in 1999, Life Rolls On Foundation (LRO) is a non-profit organization dedicated to improving the quality of life for young people affected by spinal cord injury.  Utilizing action sports as a platform to push the bounds of possibility after SCI, Life Rolls On produces quality of life programming, raises awareness about spinal cord injury and funds research to find a cure.  With a network of more than 70,000 supporters worldwide, LRO is one of the fastest growing, contemporary charitable organizations in the country and has been featured in national print, television and radio.  In 2007, the organization received its first EMMY┬« nomination for Best National Public Service Announcement.  For more information, visit www.liferollson.org.