Lillybee launched its line of collegiate shoes and accessories in Fall 2013. In a short period of time, Lillybee has achieved supportive recognition of their mission to unite loyalties (i.e., affiliations with teams, sororities, and now charities) with lifestyle. The company’s products have been selected as an O Magazine “favorite thing”, and also been featured in Real Simple’s holiday gift guide and Southern Living’s back-to-school issue. The brand seeks to use their products to raise awareness of and contributions to partnering non-profits. The company is based in Washington DC, with a secondary location in Winston-Salem, NC.