The film festival has two main objectives: the first to help those with talent learn commercial and social value of film as product by making an ad or clip within a competition context. The competition entries get to be judged by both members of the public and professionals. The winning entries are widely shown at stakeholder parties and the winners themselves get to be part of a database of talent that thereafter has access to campaigns and promotions advice and help. The second objective is to bring previously seen and screened films revolving around city tensions back to life via a social media aimed at promoting its value. Again, those film makers that are capable of making a film or short that mirrors the tensions in city life receive help and assistance in their fund raising campaigns.
The main overall objective is to steer from the 'red carpet' approach and towards a less cyclical approach to the film festival calendar
The range of the competitions is wide but purposeful to cover different areas of Living in the City as well as giving the amateur, member of public, or professional the opportunity to shine in front of a grateful and eager public. The festival is deliberately avoiding the term 'International' though entries are welcome from any city in the world given the pleasure it would bring to see and experience other cultural perspectives on the same themes.

Contacts are being fostered within recruitment to ensure that the volunteers receive a paid internship. Currently students in the creative sector are disappearing into menial work and are beds sharing. A massive deal is the need to deal with creativity and social mobility in major cities crushed by escalating rent charges. The festival is a registered business with a projection plan and has been conceived by a British woman, born in Blackpool, and English coastal seaside town but has been a Londoner for 20 years. It is assumed that all successful cities in the world have the same tensions and challenges and that this could and should be reflected in city based output. We all need to feel less alone.

Pubs and bars feel the benefit through additional footfall and a reputation build via screening the local talent that need visibility.

Please call Gail Spencer on 07544 964405 for questions and or interview opportunities.  See www.livininthecityfilmfestival.com and especially the FAQs for more details. There is a unique PR being delivered to each competition area as well as through and via the various London stakeholders.