The LoneStart Wellness Initiative is based on the premise that each of us must take personal responsibility to make better nutritional choices and become more physically active. The behavior-based strategy provides participants with the opportunity and tools to make modest yet meaningful changes that lead to long term, sustainable results. Positive, proven and proactive, LoneStart offers it'sTeam Esteem Challenge to employers, organizations and communities as they work to create a culture of  wellness. Through what it calls "viral wellness" LoneStart is working to make wellness contagious. Through the power of self, LoneStart promotes "lifestyle changes that change lives."