Lost & Fond was created in 2010 as a safe and welcoming online community where pet lovers could come together and offer each other support.
A main focus of the site is the free creation and publication of online memorials for pets who have been loved and lost.
The site is free for people to join, register, create tributes, add content, read other tributes and ask for support - or offer it - in the site's forums.
Donations are encouraged - however small - for Lost & Fond's pet charity of the year. Lost & Fond makes its own charitable donations from advertising or sponsorship on the site.
Pet news and features and information is also published on the site.
Extensive information tells you what options are open to you for the after-death care of your pet.
Lost & Fond is an Honorary Supplier Member of the Association of Private Pet Cemeteries and Crematoria which exists to set standards on pet cremation in the UK and works towards ensuring that owners can make an informed choice on what they want to happen when their pet dies.