LuckyDiem is reinventing local search with its unique gamification features that engage and retain users. LuckyDiem members earn cash back, play games and win prizes from 1,000s of merchants. LuckyDiem’s platform is a huge win for local merchants who want to advertise digitally but don’t have the resources or know-how to do so. No hardware, software or employee training is needed for merchants to join the platform. And since the advertising is performance-based, merchants only pay a small fee on each transaction made.