For years franchisors have relied on the old-school ‘Marketing Toolbox’ to
make franchisees happy. There’s a bunch out there. Some are pretty
cool. Others are, well, not so much. Regardless of how cool, though,
every ‘Marketing Toolbox’ is pretty much the same — a portal (or insert
your own term) where franchisees can get marketing tools and materials.
And that’s the problem.
Tools aren’t what make franchisees happy — not even really cool ones.
Revenue makes franchisees happy — franchisors too. And that’s been
the secret to our success with franchises.
We architect franchise marketing programs that deliver turnkey,
sustainable ROI for franchises. But that’s not all. We automate those
programs and specify their ROI to a point that even the grumpiest
franchisees are willing to give them try. Ultimately, it’s hard for them to
ignore easy and effective.
Bottom line, we deliver ROI. And that’s why we make franchises happy.