Macha (pronounced with a silent 'c') is a jewelry brand which focuses on developing unique conceptual ideas, and translates them into wearable forms. Initially conceived by Irish designer Bernice Kelly in 2008, and realized in London the next year, the brand now operates from Brooklyn New York.

Pieces are traditionally handcrafted, and often have a laid back, rock n roll inspired feel, replacing the notion that jewelry should be flash and polished. Many items are designed to be worn by either men or women. New techniques are introduced on a seasonal basis, producing an eclectic and constantly re-invented line.