Made it out media ltd

Made It Out Media Ltd presents the story behind Pariah Streetwear and its founder, Cee.fiitz — also known as Carlton Fitzgerald — a figure shaped by the full reality of North West estate life. His journey is not theory, branding or marketing language. It is lived experience: instability, raids, pressure, culture, discipline and survival. Pariah Streetwear exists because he lived through everything people only talk about.

Raised between Old Trafford, Moss Side, Hulme, Preston and Wade Hall, Fitzgerald grew up mixed‑race in heavily white areas, moving between grandparents’ homes, relatives and friends. From an early age he witnessed police raids, officers entering homes with dogs, guns drawn and the constant tension that surrounded certain neighbourhoods. Violence, gangs and chaos were part of the environment — not by choice, but by proximity. These experiences shaped the awareness, resilience and outsider mindset that define Pariah Streetwear today.

Music and culture became lifelines. As a teenager, Fitzgerald spent hours in his bedroom producing beats, chopping samples and making mixes for friends. His sound was built on early grime, UK garage, bassline and the raw energy of North West youth culture. This early creativity later influenced the identity, tone and atmosphere behind Pariah Streetwear, PariahFM and the wider Pariah ecosystem.

Sport gave him structure. Fitzgerald began boxing at a young age and is the cousin of professional boxer Scott Fitzgerald. After serving a prison sentences in his late teens, he rebuilt his life through Brazilian Jiu‑Jitsu, using discipline, routine and physical focus to redirect his path. These experiences the fall and the rebuild became the backbone of Pariah Streetwear’s message: rise from where you come from, not away from it.

A major influence in his life was his father, Ronnie Walker  a respected figure across Manchester. Walker was a well‑known head doorman in the 1990s and later ran Ronnies Rubbers, a long‑standing tyre business. His reputation for presence, fairness and discipline shaped the values that underpin Pariah Streetwear and the way Fitzgerald carries himself today.

Pariah Streetwear was created as an authentic expression of lived experience, identity and culture. The brand quickly gained recognition for its clean aesthetic, outsider message and connection to real North West stories. As the brand grew, it expanded naturally into media, leading to the creation of PariahFM and PariahTV  platforms designed to support emerging voices, document culture and provide creative opportunities across the region.

Made It Out Media Ltd shares this profile to highlight the real journey behind Pariah Streetwear: a story shaped by environment, influenced by music, strengthened by discipline and built on the belief that powerful things can be created from nothing. Pariah Streetwear is not a trend it is a lived reality turned into a movement.