This whole concept started through the frustration of bumping random pop ups and ad bars on apps, and getting tired of the long ads in front of other videos that had to skipped. This was wasting not only our time, but the advertisers and app developers time as they do not get paid without a full view or click through as most people 'skip' these ads as soon as they can! Most ad service companies do not care as they get paid anyway. We thought this hard on ‘free’ apps thus shrinking the quality. We bring the advertiser and app owner together to simplify the process and have less money lost in the ad distribution chain.