Magnic Innovations GmbH & Co KG is a German technology company founded in April 2012 by Jörn & Dirk Strothmann.

The company was started after presentation of Magnic Light in February 2012 on the worlds largest crowdfunding platform Kickstarter. With 76340 US$ funding Magnic Light became the most successful German crowdfunding project in March 2012. When first presented Magnic Light caused a lot of discussions because it was confused with a perpetual motion machine and even the initially contacted patent attorney refused the commission because he did not believe the generator could work.
In contrast to normal dynamos cyclists don’t waste energy on powering the light and don't have to deal with batteries or cumbersome cables again. The moving wheel spins the magnets inside the tiny 60g generator by making use of eddy current technology.

The first version was awarded as best bicycle component 2013 at the ISPO Munich

The technology has applications that go far beyond bicycle lights (i.e. gear free wind engines exposed to changing wind speed and energy for sensors in cars and transport systems)

The new version with steady light and intelligent microprocessor controlled energy optimization for varying bicycle speed has been presented on Kickstarter with huge success in Dec-2013/ Jan-2014: //www.kickstarter.com/projects/dynamodirk/magnic-light-ic-intelligent-contactless-bicycle-dy