Marketsaurus was founded in 2012 by Nelson Elliott to provide the web with a focused, comprehensive dictionary of marketing terms. A blog was soon launched as well with a small team of professional marketers and contrarian thinkers in order to round out the site's capacity to serve as a quick, comprehensive reference for marketing students and practitioners.  The site continues to add marketing definitions and analysis nearly every day.

Nelson R. Elliott received his Bachelors in Marketing with a minor in Economics from Southeast Missouri State University and his MBA from Saint Louis University. He has experience in inside sales, online marketing, and marketing strategy.